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Q: What can a website do for me?
A: This is a question that will have a new answer
every day. Only you can really identify the specific pro’s
of having a website. Here are some of the more obvious answers:
Montana Web Builder enables a business to:
- Allow you to promote and sell products and services
- Provide business information to describe what your company
has to offer
- State your business hours, provide a map/directions to your
facility, provide contact information, list your specials,
coupons, etc.
- Provide Customer Service – Let customers check product
availability on-line, get product information, etc.
- Establish An On-line Presence – Make sure that your
prospects find you on-line before they find your competitors
- Get Customer Feedback – Allow your customers to submit
their questions and comments to you via your website
- Generate Sales Leads – Qualify visitors and provide
on-line incentives for registration, sponsor on-line contests,
build an email database so that you can email your sales and
specials to them
- Your Customers Expect You to Have a Website – In this
day and age, people expect you to have a website. How many
times have you been asked by your customers “What is
your website address?”
- Your Competitors Have a Website – Even if they don’t
today, they may have one tomorrow, beat them to the punch!
- A Website Is Cost Effective – A website can be a lot
less expensive than advertising in the newspaper, magazines,
and yellow pages. Even a modest website can help you compete
with much larger competitors who may have deeper pockets.
- Cut High Costs of Printing & Postage – Why spend
a lot of money having brochures printed up and mailed out?
Send an email out to your customers with your website address.
Your website IS an on-line brochure that is available 24/
7.
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Q: My business doesn’t even use
the Internet, how would it benefit us?
A: You may not use the Internet, but your customers
do. One big mistake that businesses make is thinking that they
are the “norm” and that since they do not use the
Internet, that there customer do not either. Your customers DO
use the Internet and find a lot of useful information that can
help make important day-to-day decisions. Whatever you do, don’t
be the last one on the web. If you wait you may miss out on important
business profits!
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Q: The web changes so fast, how can I
keep up while still running my business?
A: This is a tough one for many businesses because
the web and its associated technologies really do change rather
quickly. However, the vast majority of the changes you hear about
do not affect a site built using Montana Web Builder. With Montana Web Builder
you can update your site as often as you need to, at your convenience.
Having a website does not mean that you should be “chained”
to a computer, or that you devote a full time person to a website.
Montana Web Builder allows your business to be progressive in today’s
technological world without devoting a lot of time and resources.
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Q: How can my company compete with large
companies?
A: The web is truly the great equalizer. Small
businesses can easily compete head-on with large corporations
and win. Just because the large companies can afford professional
developers to build sites for them does not mean that you are
at a disadvantage. You can still have a very professional web-presence
without parting with a lot of cash.
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Q: My competitors don’t have websites,
why should I?
A: Just because they don’t have a website
right now, doesn’t mean that they will not have one in the
future…beat them to it. Being able to offer potential customers
information at their convenience is very important. Consider this:
If you did not have a phone in your business, your customers would
be limited to those that walk in your front door. It is important
that customers can access you to learn more about the products
and services that you offer. A website not only gives you a professional
look and feel, it also serves as an informational source that
customers can utilize to find out more information about you.
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Q: Websites are expensive, how can I afford
to buy one when I am operating on a limited budget?
A: If you hire a web developer, this will be
true. Progressive technology however, allows businesses to be
their own web developers. Even if you rank yourself in the category
of “technically challenged,” or are “allergic
to computers,” you will be able to quickly create your own
website that is professional and affordable. And, the best part
is, make the changes when you want. Most businesses that hire
a web developer find out that it is extremely difficult to get
changes made on their websites within a reasonable time frame.
By the time the changes are made, it is time to make another change.
You can break this vicious cycle with Montana Web Builder.
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Q: Even if I did want to get a website
for my business, how do I know what I need and where would I start?
A: Montana Web Builder makes it easy for you. There
are four tiers to the product, specifically designed for your
needs. From the basic “online business card” approach,
to the full blown “all the bells and whistles” model,
with a price that is sure to make your budget smile. Click
Here to view the Montana Web Builder packages.
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Q: Why do I need a website if I am not
selling a product via the Internet?
A: You may not be selling “hard goods”
over the Internet, but you are selling your business. People utilize
the Internet to gather information that will help them in making
a decision to use one particular business over the other. A website
will allow you to showcase your knowledge and experience that
you possess in your field of work as well as showing the public
that you are a progressive company that has their needs in mind.
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Q: Why should I have a website when I
have enough business as it is?
A: If you truly have more customers than you
want, you are in a category with very little company. The simple
fact is even if you do not want anymore “New” customers,
you could be better servicing your “Existing” customers.
There are plenty of businesses out there that would be happy to
take your customers away, don’t give them a reason to leave.
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Q: I don’t want to load software
onto my computer, would I have to do this with Montana Web Builder?
A: No. Montana Web Builder is a Browser-Based and
does not require a third party application. Simply put, all that
you need to start building your Montana Web Builder website is access to
the Internet! The great thing about this is that you can make
changes to your website from any computer in the world!
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Q: How do I promote my website so that
people know that I am on the web?
A: This is an excellent question and one that
many businesses struggle with. A good place to start is to have
your website address on everything! Your web address should be
on your business cards, with your existing yellow pages ad, on
your signs, business vehicles, answering machine, letterhead,
invoices etc. Montana Web Builder is dedicated to helping its’
customers and devotes a “Marketing Your Website” section
to all Montana Web Builder customers. This section will help you identify
key areas that you should be targeting to promote your site.
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Q: How will I know if people are visiting
my website?
A: Two of the Montana Web Builder packages provide
you with site statistics that allow you to see how many people
are visiting your site, which pages they are visiting the most,
and how they found you. Another way of finding out is by simply
asking your customer the following question “Did you learn
about us by visiting our website.” This question serves
two purposes: 1. You are directly asking the person how they learned
of you, and 2. You are letting them know that you have a website
and it opens up conversation for you to tell them why they should
visit your site (i.e. “We have weekly on-line specials that
are only available through our website). This will entice your
customers to visit the site.
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